The following information is from an article on Buzz Feed News in the Business section, “With Sales Sliding, McDonald’s Plans 24 Hours of “Joy” Around The World,” by Mariah Summers
I’m currently visiting Chicago, Illinois on the Public Relation Students Society of America (PRSSA) networking trip and was fortunate enough to visit McDonald’s brand new digital marketing headquarters. There I learned about this current campaign.
The “I’m Lovin’ It 24” campaign purpose is to show appreciation for loyal and supportive Mcdonald’s customers who consider themselves “global citizens.” There are 24 events on Tuesday that offer little bits of joy. Those who attend these events are encouraged to use the social media hastag #ImLovinIt.
Read the full article here:http://www.buzzfeed.com/mariahsummers/with-sales-sliding-mcdonalds-plans-24-hours-of-joy-around-th