By Alfred Maskeroni
April 6, 2015, 1:17 PM EDT
Now that spring has sprung and March Madness is nearly at its dramatic conclusion, baseball season is upon us. And a few brands have begun to celebrate by creating their own style of Twitter fodder—for better or worse.
Enter Hostess, purveyor of snack cakes, which topped all the other brands this morning with what many are calling a bad-on-purpose “slam dunk” of a tweet. It shows cupcakes decorated like baseballs and the word “Touchdown.”
Which left many people scratching their heads at the mixed sports phrasing.