Picture this: A prince and his soft-serve pooping unicorn talking to you about the benefits of pooping in a squatting position as opposed to a sitting position. Slightly bizarre, right? Well, it’s real and I can guarantee if you have not seen it yet, you will probably see this video floating around on your Facebook page or your Twitter feed sometime soon. If not, here is the infomercial before we get any further to make sure we are on the same page.
Video courtesy of youtube.com
Also, here is a link to an article that takes you through the commercial very quickly, courtesy of dailymail.co.uk.
The Squatty Potty was actually created in 2011 by Bobby Edwards and his mother Judy Edwards, according to Bloomberg.com. They read multiple studies from doctors that said it was more beneficial for someone to poop in a squatting position than to poop in a sitting position. Sales weren’t the greatest for the first couple of years, only selling a couple million total, so in 2014, Mr. Edwards took the invention to ABC’s “Shark Tank” where he was backed with $350,000 to help with his future endeavors. The Squatty Potty also made a guest appearance on the Dr. Oz show at one point, as well . But, this wasn’t enough to boost their sales, so the “Squatty Potty squad” took their product to the Harmon Brothers, who are notorious for creating bizarre, yet effective advertisements, and thus, the Squatty Potty prince and pooping unicorn were born. The Harmon Brothers are famous for creating yet another poop related ad, “Poo-Pouri.” They are, apparently, really good at what they poo…I mean, do (do).
Within nine days of its release, the Squatty Potty’s commercial was a smashing hit; beyond 39 million views on all kinds of platforms on the web, to be exact. This number is growing as an increased amount of people, to this day, continue to see this ad on YouTube or their Facebook feeds, etc. Currently, in February 2016, the YouTube video has over 16 million views and its Facebook video has nearly 50 million views. This increased the Squatty Potty’s sales over 600% online and over 400% in their primary retail store, Bed, Bath, & Beyond, according to an interview conducted by adweek.com. It also received a number of reviews from consumers of all sorts. For example, YourGuitarSage commented on the YouTube video and said, “I bought a squatty-potty. I LOVE it! BUT, I don’t have rainbow poop like the ad says and am quite dissappointed. Please advise…,” to Facebook comments that say “they got this gift for Christmas this past year and they have had the best poops of their lives!” Even tweets, like the one below, show their support.
With all of this being said, the Squatty Potty is, undoubtedly, a social win for the dream that Bobby and Judy Edwards had. It took some time, but with the strategic plan that they and the Harmon Brothers created in distributing the ad for this product was marketing gold. It appears, after reading hundreds of comments on Facebook, YouTube, and various social media sites alike, people cannot get enough of the watching the most bizarre things that are out there. Let alone, the most bizarre things talking about poop. This was a great mix of humor and actual facts to get the message that the Squatty Potty stands for across. To continue to increase their sales, they should continue to make videos like this because consumers know this infomercial with this product and they will continue to watch these videos and buy the product. The bizarre-ness and the uniqueness of this advertisement keeps consumers engaged and laughing, which is always great when trying to boost sales, or so their boost in sales demonstrates.
What’s next for the Squatty Potty? Well, I look forward to finding out.
Dicker, R. (2015, October 23). Squatty potty brothers find gold in unicorn poop. Huffingtonpost. Retrieved from http://www.huffingtonpost.com/entry/brother-find-gold-in-unicorn-poop_us_5629389fe4b0aac0b8fc2d8e
Grobart, S. (2015, December 22). The cult of the squatty potty. Bloomsberg Businessweek. Retrieved from http://www.bloomberg.com/news/articles/2015-12-22/the-cult-of-the-squatty-potty
NG, A. (2015, November 26). Video: viral “squatty potty” ad features unicorn pooping rainbow ice cream. NY Daily News. Retrieved from http://www.nydailynews.com/news/national/video-viral-ad-features-unicorn-pooping-ice-cream-article-1.2447819
Polden, J. (2015, October 9). Will you be buying the squatty potty? Company reveal toilet aid in bizarre video featuring a prince and a unicorn with over-active bowels. Dailymail. Retrieved from: http://www.dailymail.co.uk/news/article-3266311/Will-buying-Squatty-Potty-Company-reveal-toilet-aid-bizarre-video-featuring-prince-unicorn-active-bowels.html
Stanley, T.L. (2015, December 10). Squatty potty’s ceo ignored everyone, made an insane video and boosted sales 600% bold marketing helps bring in $15 million. Adweek. Retrieved from http://www.adweek.com/news/advertising-branding/squatty-pottys-ceo-ignored-everyone-made-insane-video-and-boosted-sales-600-168526
YourGuitarSage. (2015, December). This unicorn changed the way i poop – #squattypotty. [Video file]. Retrieved from https://www.youtube.com/watch?v=YbYWhdLO43Q