Rob Mixer Returns to Strategic Social Media

Rob Mixer speaks with students from Strategic Social Media

Rob Mixer speaks with students from Strategic Social Media

Rob Mixer, digital content and community manager for the Columbus Blue Jackets and E.W. Scripps School of Journalism alumnus, made a return visit to speak with students of Strategic Social Media.  Mixer discussed the Blue Jackets social media strategy that placed community engagement first in philosophy he called “Humanize, then Monetize.”  For a full recap of Mixer’s presentation, follow the archived Live Tweet session written by students.

For more insights about how social media is used in the Advertising and PR industry, follow #ouj4530 on Twitter.

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