Gyro is an award winning B to B (business to business) advertising agency that prides itself on creating original ideas from human thoughts and emotions. They help other businesses with their outreach by creating unique and creative campaigns that cater to the needs of their clients. I was able to interview Sam Huerkamp, who helps other companies with their social media presence in our evolving and fast growing digital world. She is an account executive for the agency that works with “engagement teams” within Gyro who work on social media for clients.
Video retrieved from https://www.gyro.com/about/
Q: Why do you think social media is important to build consumer engagement?
A: Communicating your brand effectively is so important to the success of a company. That is the whole reason we are here. Social media has become so paramount in our daily lives and it’s an extremely useful tool in the advertising world. More and more we are resorting to our phones or personal electronics to stay up to date on what is happening around the world, and every time we expose ourselves to social media, brands are being imprinted into our subconscious. If you can infiltrate daily life effectively to promote your brand, you are doing your job. At Gyro we are aiming to tackle social media outreach in the most creative and innovative ways we can.
Q: What is one piece of advice you would give to an aspiring social media professional?
A: I’d say to just play around with several different platforms in your own creative time. That is going to make you not only more proficient in your job, but that much more creative. Businesses come to us to do for them what they cannot do for themselves. Everyone can post a picture on Instagram or send out a tweet. What we do is take is a step further and come up with ways to help businesses better their brand awareness in creative new ways. Find inspiration from the world around you and think about how you can create a social media presence that will make people want to pay attention.
Q: Why did you get into working with social media? What do you love most about your job?
A: As a millennial, I am interacting with social media in my personal life. I think young professionals like myself can agree that social media is such a staple in our daily routines. Being able to turn it into my career is really fun for me. I get to use tools that I already use in my personal life, so it’s easy to engage with consumers because I have a personal tie to it. I also love the creativity that is allowed in my job. At Gyro we are encouraged to think outside of the box, which has always been a strength of mine. Because social media is becoming more and more visual is great as well. That opens up so many possibilities to create something truly original and unique.
Q: What companies/organizations do you think are “doing it right” when it comes to social media? Why?
A: It may sounds clique at this point, but the Kardashian empire is amazing on social media. They all have such a unique vibe that they portray on their different accounts, and then they have multiple accounts in which they run together. Recently, they have all made their own personal apps, which I think is just brilliant. It really gave them the opportunity to differentiate themselves from their siblings and express their personalities. I think they have done an amazing job of keeping their names relevant purely through social media.
Q: Do you prefer B to B (business to business) or B to C (business to consumer) advertising through social media? Why?
A: I can’t say that I prefer one over the other, because I have worked for agencies of both type. B to C brands are really easy to relate to on a personal level because companies are promoting things to the consumers themselves to buy. B to B is different in that companies are selling their products or services to other companies, so the marketing outreach is different. You have to alter your mindset to cater to the unique needs of the type of company, whether its B to B or B to C.
I have learned a lot about not just the social media world through this interview, but about the advertising world as well. Before I talked with Sam, I was only thinking about the social media/brand awareness side and not so much the strategic marketing and advertising side to things. Also, I love the vibe that Gyro has. It’s a very progressive and creative vibe and environment. That is definitely that kind of company I would look for as an employer. They encourage their employees to step outside the norm and think of new angles and approaches, especially in social media, to give their clients and edge. I look forward to keeping up with Sam and Gyro to see new things they accomplish in the future. I see only good things for this company.